Co-founded an energy drink brand with Nestle and bundl ventures
Started a morning ritual concept with a talented friend. Paused to fully focus on OLEUS
General management of innovation accelerator, partnered with Tomorrowland and Startup Flanders
Mentored intrapreneurs in the Sparks accelerator program, including sprint weeks in Paris
Built and led GTM for a multi-market doctor training venture powered by Lilly
Developed the business model and pricing strategy for Essity’s menstrual health venture
Defined and prioritised new value spaces in the skin protection category for Beiersdorf
Designed the VP and consulted on GTM for HSBC's international payments venture
Designed the VP and GTM assets for BNP Paribas Fortis's private lease venture
Developed the VP and GTM assets for CHEPs circular economy plastic pallet venture
Led go-to-market in 5 EU markets for Ideal Standard’s smart wash device venture
Developed an investment thesis and pitch deck for opportunities in the longevity economy
Defined and prioritised value spaces within Youth, Family, and Longevity segments
Designed the VP for x15s residential energy and renewable hardware venture
Investigated investment opportunities in the First Nations banking segment
Led product positioning, design and business plan for x15s entrepreneurship support venture
Investigated investment opportunities in the digital small business banking market
Founding employee. Developed process for intrapreneurs to engage and create venture opportunities
Led supplier risk management for a blockchain venture partnered with the World Bank.
Led the transaction of x15's early-stage investment into Givvvable.
Supported commercial fit due diligence streams for x15's full acquisition of Doshi
Scouted start-ups in the carbon tracking market that led to an official partnership
Led product development and redesigned the onboarding process to boost conversions. Acquired by IBH in 2021
Led the development of a cash flow and risk management app built for farmers
Established with CommBank an incubator program to support early-stage businesses in regional Australia
Led product positioning, branding and packaging design for the nootropics start-up
Created content during my gap year to inspire other ‘vagabonders' to hit the road
Led a proposal to introduce the iconic Australian brand, Oporto Flame Grilled Chicken, to the Chinese market
Led content development for the NGO to acquire and retain corporate sponsors
Led GTM for the regional Australia market for CommBank's innovative cash flow app, Daily IQ.
Led GTM for the regional Australia segment of CommBank's innovative payments device, Albert
Led development and go-to-market execution for a sales analytics solution within the bank
Developed a cash management product for financial advisers in collaboration with a bank