Monthlies
A natural supplement for women's cycle care built by Essity Ventures.
Munich, Germany
Completed
2024
Description
Developed the investment case to secure financing with Essity
Capabilities
- Scaling Plan & Investment
Key Results
4
Weeks to investment-ready case
3
Year cohort model built
Multiple €M
Seed fundraising amount
Key Partners
Essity
Bundl
Key Outputs
Pricing Strategy
Defined the pricing and offer strategy to optimise customer acquisition and maintain required margins
- Competitor Benchmarking
- Subscription Offer
- Volume Offer
- Margin Analysis
- Shop Page Design
Scaling Plan
Leveraged learnings from the validation track to define a robust scaling plan for the venture
- Venture Roadmap
- Product Roadmap
- GTM Roadmap
- Operations Plan
- Organisational Design
Business Model
Developed a 3-year business model to confirm unit economics and scenarios for investment return
- Market Sizing
- 3 Year Cohort Model
- 3 Year P&L & Cash Flow
- Unit Economics
- 3 Scenarios
Press and articles
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