Inbound Solutions
Circular economy venture built by CHEP, providing efficient and sustainable transport solutions
Weybridge, United Kingdom
Completed
2021
Description
Set the market positioning for CHEPs circular economy venture
Capabilities
- Market Positioning
- Market Validation
- GTM & Sales
Key Results
20+
Client and prospect research participants
10+
Sales experts in workshops
100+
Client presentation of updated sales decks
Key Partners
CHEP
Bundl
Studio Plankton
Key Outputs
Market Positioning
Crafted a commercial story to give sales teams an effective story and message to win new clients
- Value Proposition
- USPs
- Alignment Workshop
Market Validation
Validated the commercial proposition through client and expert interviews and prototype testing
- Client Interviews
- Expert interviews
- Prototype Tests
GTM & Sales
Developed GTM assets for sales teams to win new business
- Sales decks
- Infographics
- Explainer videos
Press and articles
Transporting packaging, ingredients and raw materials