Private Lease
A private car leasing venture built with BNP Paribas Fortis and Arval, validated across 100K market research participants.
Brussels, Belgium
Completed
2021
Description
Designed GTM assets for BNPPF Private Lease venture
Capabilities
- Market Positioning
- Market Validation
- GTM & Sales
Key Results
6
Positioning directions tested
100K
Market research participants
100+
GTM Assets Developed
Key Partners
BNP Paribas Fortis
Arval
Bundl
Key Outputs
Market Positioning
Strategically set the positioning of the Private Lease proposition in the market
- Target Audiences
- Value Proposition
- USPs
- Market 2x2 Map
- Alignment workshop
Market Validation
Validated market appetite and proposition attractiveness through quantitative and qualitative research
- Smoke Tests
- Market Survey
- Expert Interviews
GTM & Sales
Designed and validated key marketing assets for the Private Lease brand
- Social Ad creative
- Banner Designs
- Landing page
Press and articles
Private Lease, car leasing for private individuals