Private Lease
Brussels, Belgium
Year
2021
Details
Designed the VP and GTM assets for BNP Paribas Fortis's private lease venture
Services
- Market Positioning
- GTM & Sales
Key Results
100K+
Market research participants
1
Validated value proposition
1
Refined buyer journey
Key Partners
BNP Paribas Fortis
Arval
Bundl
Outputs
Market Positioning
Defined the Private Lease using user data from interviews, smoke tests, surveys and direct and indirect competitor analysis
- Target audiences
- Value proposition
- USPs
- Market positioning
- Alignment workshop
GTM Assets
Designed and validated key marketing assets for the Private Lease brand
- Ad creative
- Landing page
Press and articles
Private Lease, car leasing for private individuals