Was Machst Du Kollege:in
Frankfurt, Germany
Year
2024
Details
Built and led GTM for a multi-market doctor training venture powered by Lilly
Services
  • MVP Development
  • Market Validation
  • GTM & Sales

Key Results

3

Markets launched

6

Medications supported

1K+

Active doctors
Key Partners

Lilly

Bundl

Outputs
MVP Development
Designed and built the online platform for the pilot test
  • VP definition
  • Service design
  • Product development
  • Content development
  • Testing & monitoring

Market Validation
Validated user adoption and business value creation metrics
  • KPI definition
  • Pilot GTM setup
  • Pilot GTM run
  • Sucess tracking

GTM & Sales
Activated multiple channels to launch and grow service in three EU markets
  • GTM strategy
  • KPI definition
  • Channel setup
  • Creative assets
  • Sucess tracking