• FOUNDER. BUILDER.
CONSUMER BRANDS.
CONSUMER BRANDS.
Justin Howard
An entrepreneur on a mission to build iconic consumer brands. 10+ years of taking ideas from strategy to scale.
Co-founder and former CEO of OLEUS, a Nestlé-backed nutrition brand. Now partnering with start-ups and consumer venture studios globally.
• Track record
I've founded, built or invested in 30+ ventures, leading accross strategy, building and scaling.
15
• THESIS DEVELOPMENT
• VENTURE PARTNERING
• ACCELERATOR PROGRAMS
11
• MARKET POSITIONING
• MVP DEVELOPMENT
• MARKET VALIDATION
09
• SCALING PLAN & INVESTMENT
• GTM & SALES
• BRAND BUILDING
Projects
• Founded & Led
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• Consulting & Advisory
Venture Strategy / Venture Building / Venture Scaling
My Capabilities
Venture Strategy
- Thesis Development
- Identify and assess investment spaces and define a build, buy or partner approach
- Venture Partnering
- Source, assess and invest in external start-ups leveraging an entrepreneurial network
- Accelerator Programs
- Design, set up and run open innovation programs that connect corporates with start-ups
Venture Building
- Market Positioning
- Define and strategically place a differentiated value proposition in the market
- MVP Development
- Build and operationalise a lean product that validates critical hypotheses
- Market Validation
- Design experiments and assess data against benchmarks & KPIs
Venture Scaling
- Scaling Plan & Investment
- Develop a venture scaling plan and raise investment and other assets from partners
- GTM & Sales
- Define audiences and channels, and execute growth experiments
- Brand Building
- Build organic growth through content, events and community partnerships
Focus Categories
CPG/FMCG
Consumer Finance
Entertainment
Health
