Skin Protect
Investigating how Beiersdorf can capture the $23b (in 2033) Skin Protection Category
Hamburg, Germany
Completed
2023
Description
Assessed venturing opportunities for Beiersdorf
Capabilities
- Thesis Development
- Venture Partnerships
Key Results
12
Value spaces identified
20+
Participants in an expert and executive workshop
1+
Start-up partnership formed
Key Partners
Beiersdorf
Bundl
Key Outputs
Thesis Development
Deep dive into the skin protection category to identify key value spaces and investment opportunities
- Persona Definition
- Science Deep Dive
- Start-up Scouting
- Defined Value Spaces
Investment Workshop
Facilitated an investment thesis workshop with 20+ Beiersdorf product, science and marketing experts.
- Workshop Canvases
- Expert Facilitation
- Prioritised Investment Directions
Venture Partnering
Developed a build, buy and partner approach for prioritised investment spaces
- Start-up Scouting
- Research/IP Scouting
- Build, buy, partner approach
- Board Meeting
Press and articles
Beiersdorf partners with HIPS on long term skin microbiome research