Zing
London, United Kingdom
Year
2022
Details
Designed the VP and consulted on GTM for HSBC's international payments venture
Services
- Market Positioning
- GTM & Sales
Key Results
8
VP directions defined
200K+
User research participants
30K
Active users within months
Key Partners
HSBC
Bundl
Outputs
Market Positioning
Designed and setup lean validation experiments to validate Zing VP for initial market entry
- Persona definition
- VP design
- Secret sauce definition
- VP validation
GTM Concepts for Alpha Pilot
Ideated initial product marketing experiments to drive demand, adoption and retention
- Demand experiment concepts
- Adoption experiment concepts
- Retention experiments concepts
Press and articles
HSBC unveils new international payments app Zing in the UK