Zing
A global payments app built with HSBC that attracted 30K users in the first 6 months
London, United Kingdom
Completed
2022
Description
Set the market positioning for HSBC's payments venture
Capabilities
- Market Positioning
- Market Validation
- GTM & Sales
Key Results
8
Positioning directions tested
200K+
User research participants
30K
Active users within months
Key Partners
HSBC
Bundl
Key Outputs
Market Positioning
Strategically set the positioning of the Zing proposition in the market to inform GTM and Product roadmaps
- Persona Definitions
- Market 2x2 Map
- Value Proposition
- Secret Sauce
- Product Roadmap Direction
Market Validation
Designed and ran lean experiments to test Zing's value proposition for initial market entry
- Smoke Testing
- User Interviews
- Market Survey
- Brand Identity Survey
GTM & Sales
Supported the development of GTM tactics across awareness, acquisition and retention for the Alpha pilot
- Awareness Tactics
- Acquisition Tactics
- Retention Tactics
Press and articles
HSBC unveils new international payments app Zing in the UK