BizGrow
Sydney, Australia
Year
2020
Details
Led product positioning, design and business plan for x15s entrepreneurship support venture
Services
- Investment thesis
- Market Positioning
- Fundraising
Key Results
$150K
Pre-seed investment
1
Validated value proposition
1
Founder onboarded
Key Partners
x15Ventures
Commonwealth Bank
Future Friendly
Outputs
Investment thesis
During the pandemic, I spotted a major shift in dynamism in the small-business economy and quickly secured pre-seed investment to explore a venture opportunity
- Market sizing
- Market analysis
- Unique advantage
- Concept on a page
Market positioning
I worked with the design firm Future Friendly to design and validate a compelling value proposition for the market
- Value proposition
- USP
- Market positioning
- User research output
Fundraising
Selected a founder to spearhead the venture and worked alongside him to develop the business plan and financial model
- Product pricing
- Financial projections
- Product roadmap
- GTM plan
- Team design
Press and articles
x15 wants start-ups that help business customers recover from the crisis